CAPABILITIES

WHO WE ARE?

OVER

20

years

of

DIGITAL

EXPERIENCE

10,000+

DIGITAL

ADVERTISERS

SERVED

annually

15,000+

ADS

DIGITAL

PRODUCED

annually

of SEARCH

&

SERVED

AUDIENCE

EXTENSION

1,000's

MARKETING

CUSTOMERS

annually

OUR PARTNERSHIP

> Google Premier SMB Partner (PSP)

 

> Over $2M in Google AdWords Products Managed Monthly

 

> Awarded Top 3 in the Americas for Overall Customer Satisfaction

    by Google (Dec. 2013)

 

> Dedicated Team of Certified Google AdWords Experts!

 

> Access to Google Beta Products

 

> Endorsed by Google

 

 

CMG STATS

Regardless of the size of the client, we believe in a

SERVICE-FIRST

approach with a focus on

TRANSPARENCY

HOW WE DO WHAT WE DO?

WE OFFER A DIVERSE MIX OF STRATEGIC

AND TACTICAL MARKETING SOLUTIONS

> We connect your target audiences with the right message, through

     the right channel, at the right time.

 

> Your digital campaigns are run by real people and platforms, not just

     machines.

 

> We are your personal digital advisors: We map out your digital

     strategy, implement a plan and deliver results.

BUSINESS

INTELLIGENCE

LISTEN

PLAN

EXECUTE

REPORT

WE KNOW YOUR INDUSTRY, YOUR COMPETITION, AND THE MARKET WHERE YOU DO BUSINESS.

Using this data, we can begin an intelligent dialogue with you about your business requirements and vision for success.

WE KNOW LISTENING IS KEY TO DELIVERING THE RIGHT SOLUTION.

We ask a lot of questions and take diligent note of your marketing challenges and objectives. For us, it’s the only way to build an effective digital strategy.

WE ARE PRECISE PLANNERS AND THOROUGH RESEARCHERS.

As a result, we’re able to build a custom digital strategy around your specific needs, and we’ll work with you step-by-step to ensure your campaign is engineered for success.

WE EXECUTE THE PLAN WITH PRECISION AND SKILL TO DELIVER SOLID RESULTS.

From our first handshake to your campaign launch date, we remain present, engaged, and accessible. Our customer service isn’t outsourced, and our team of digital experts will help you navigate the process every step of the way, ensuring meaningful results.

WE TAKE TRANSPARENCY VERY SERIOUSLY.

Not only do we provide an online dashboard so you can view your campaign results daily, but we’re also available to walk you through how each aspect of your digital marketing campaign is performing. In short, we help you understand your true return on investment.

DIGITAL SERVICES

100+ digital media planners, buyers, analysts, and product experts

on staff

Direct exchange access to purchase mobile, display and video inventory from the leading local, regional and national publishers

Google SMB Premier Partner since 2012, earning customer service recognition and exclusive access to Google products and services

IN-HOUSE SERVICES:

Team of skilled and experienced graphic designers who support creative production of display advertising, including mobile and rich media, landing pages and more!

SEE CREATIVE PORTFOLIO >

Team of Certified Google experts who are focused on campaign creation, optimization, and insights

Digital Product experts who research and closely analyze the full scope of current digital products and emerging technologies and opportunities

DRIVING BUSINESS FORWARD

WITH CUSTOM DATA SOLUTIONS

RESEARCH CAPABILITIES

BRANDING

> Awareness

> Familiarity

> Perception

> Preference

> Key Attributes & Drivers

PRODUCTS

& SERVICES

> Awareness

> Preference

> Perceptions

> Purchase Intent

> Key Attributes

CREATIVE

> Brand Names

> Logos/Corporate Identities

> Ad Effectiveness

> Campaign Effectiveness

> Copy & Messaging

COMPETITIVE

> Category Research

> Competitive Intelligence

> Product Preference

> Purchase Intent

> Price Sensitivity

> Work with a qualified research team that conducts  700+ studies for 100+ brands annually

 

> Build a custom survey around your business needs, using solid methodologies

 

> Target your ideal customers (current and potential) to ask important questions about their

    perceptions, expectations and behaviors

 

> Get answers that impact your business: brand awareness, consumer perceptions and

    competitive strengths and weaknesses

 

> Use these strategic insights to impact your marketing efforts and drive your business

    forward

WE ARE BUILT ON SUPERIOR DELIVERY OF

SEVEN CORE CAPABILITIES

Paid Search

Marketing

Display

Social

Content

Video

Website

Development

Email

Marketing

DIGITAL STRATEGY

ADS ARE MULTI-SCREEN

laptop, desktop, tablet, smartphone

ADS ARE MULTI-CHANNEL

premium publishers ▪ networks ▪ exchanges ▪  DSPs ▪ programmatic

paid media ▪  earned media ▪ syndicated content▪ paid social

ADS ARE MULTI-FORMAT

in-stream, in-banner, in-app & mobile web

in-stream

mobile web

in-app

in-banner

OUR METHODOLOGY

DISCOVER

(PRE-SALE)

PLAN

OPTIMIZE

>

>

Define key performance indicators

Identify business goals and objectives

Creative and ad copy

Campaign setup and approval

Conversion and analytics tools

Keyword modification

Creative updates

Budget adjustments

>

>

DEVELOP

REVIEW

EXECUTE

>

>

Identify final keywords

Set budget and bid strategies

Define conversion metrics

Campaign and reporting setup

Data integration

CTRs and calls

Conversions and attribution

Weekly, monthly, all-time

THANK  YOU

FOR YOUR CONSIDERATION

© COX MEDIA GROUP. ALL RIGHTS RESERVED.